Logo Golf Balls
The use of a logo on a golf ball, in addition to the maker’s name, started at the turn of the 20th century when makers started printing a symbol along with a name on the ball. A good example is the Spalding Dot, which is still in use today. Other makers followed with their own symbols and many are still in use.
Also around this time, a few makers secured the right to include the signature of a prominent golfer on their balls to help promote their brand. Popular names included Harry Vardon, Willie Park, and Tom Morris. In the 1930s, signature balls become more common with endorsements from Tommy Armour, Walter Hagen, Gene Sarazen and others. In the 1950s, the use of signature balls increased dramatically, with Jack Nicklaus being the most used signature. Also, signature balls from non golfers such as presidents or celebrities were introduced.
Prior to the late 1930s the most common logos were maker’s brand names and signature balls. In the late 1940s and early 1950s, along with the debut of Arnold Palmer and television coverage of golf, the game exploded and makers started utilizing other logos. These included golf club, event, tournament, product, company, school, sports teams, commemorative, geographical, and novelty logos.
In all likelihood, there are several million logo balls in existence. If you plan to begin collecting logo balls, it is a good idea to pick a theme or focus for your collection.
GCS member Ted Hoz contributed to this article
